撰稿+翻译:向前
(图片来自华舆设计/杨帅)
很久很久以前,有个设计师自杀了。人们整理他的遗物,在他的电脑里发现了一个文件夹,点开后发现:
初稿初稿2初稿3
审定稿审定稿2审定稿3
修改稿修改稿2修改稿3修改稿4
总监修改稿总监修改稿2总监修改稿3总监修改稿4总监修改稿5
客户修改稿客户修改稿2客户修改稿3客户修改稿4客户修改稿5客户修改稿6
最终稿最终稿2最终稿3最终稿4最终稿5最终稿6最终稿7
绝对最终稿绝对最终稿2绝对最终稿3绝对最终稿4绝对最终稿5绝对最终稿6绝对最终稿7绝对最终稿8绝对最终稿9绝对最终稿10……
丨词源/The Origin of the Word
最近,一张图片引起了设计师们的普遍共鸣——
这小小的一张图片足以道破设计师和客户之间五千年来相爱相杀的暧昧关系。
原来当色鸡师这么难!高高的门槛让众网友望而却步——
这是人提的要求么,你还是打开你们家的黑白大彩电,好好看看电视吧……
对设计师的要求好高,我去卖牛肉馅儿素包子吧……
而其中的一条热门评论——五彩斑斓的黑色逐渐走红成为网络热词,为越来越多的人所熟知。
Recently, a picture hits the deep soul of all the designers--
The picture clearly tells the indescribable relationship between customers and designers.
People finally find out the truth that it’s so hard to be a designer--
Among the comments, “the colorful black” went to be a hit and was known by more and more people.
丨释义/Interpretation
“五彩斑斓的黑色”一般用来嘲弄一些完全不懂设计的客户瞎指挥。
表达类似意思的话还有“把这只背向镜头的大象P成正面”或者“把这只大象P成海象”。
“The colorful black” is usually used to ridicule those customers who are completely clueless about design, but addicted to judge the design work.
“Turn the elephant around in Photoshop” and “Turn the elephant into a walrus in Photoshop” are all the same just as “the colorful black”.
丨相关/Related Information
所以,“想要小一点的同时大一点”真的无法实现,而“五彩斑斓的黑色”是真的不存在的么?
答案是否定的,前人早已有成功先例。
So, is it impossible to turn it smaller while bigger, and “the colorful black” is non-existent?
The answer is certainly no.
在上个世纪,中国所有的报纸都采用一款1964年设计的老字体,也就是现在被称为“老报宋”的字体。
后来,一些报纸公司希望把字体缩小一个字号,由 9pt 缩小至 8pt,但遭到了许多大龄读者的抱怨:本来就要带着老花镜看报纸,你这么一改,岂不是要我们拿着放大镜看了?
于是,一种“字体缩小一号,字要大一点”的要求就出现了,从而诞生了一款里程碑式的新字体——“博雅宋”。
相较于旧字体最大的区别,博雅宋将整个字的中宫(将一个字放在九宫格中,中间的部分叫中宫)撑大了,这使得每个字中间的空隙变宽,字也显得大了一圈——
吉林日报首先采用了这款新字体,虽然仍然使用 8pt 的字,却意外得到了好评。一些读者甚至以为字体又恢复到了 9pt,打来电话表示感谢。随后,中国国各大报纸渐渐开始使用博雅宋等新字体,替代老报宋。
In the last century, all the newspapers in China were using a kind of font, called Old Newspapers Sung.
Some companies hoped to shrink the font size from 9pt to 8pt, but this requirement met with opposition from most of the order readers. Then, a request of making the words smaller while bigger turned up, and a new font appeared -- Bo Ya Song.
The new font makes the middle of the words bigger, which widens the space of each word. After that, the word looks bigger.
同样的原理,腾讯公司的小企鹅身上也曾有过一次成功的尝试。
2016版的新企鹅形象整体上简化了LOGO形态,去掉多余透视。视觉来说新企鹅看上去比旧版本高了不少,但实际上它们都是一样高的。
The same attempt also happened to the small penguin of Tencent.
The new type of penguin seems more simple and generous, it seems taller than the old one, but in fact, they are totally the same height.
而另一个世界难题“五彩斑斓的黑色”,也曾有设计师交出了令人满意的答卷。
世界自行车制造大亨闪电公司曾接到过一个艰巨的任务——为世界冠军设计专属自行车,要用黑色,同时把代表世界冠军的彩虹元素用在车上。于是,设计师交出了上图中的作品。
你也许会觉得,在黑色自行车上贴上一些花花绿绿的贴纸也算是设计?我上我也行。
其实,这个自行车可是暗藏乾坤。仔细看自行车的黑色喷漆,藏了许许多多白色的小亮片——
当拿到户外去,效果更加明显,整辆车都变得bling bling的——
这样的一辆“五彩斑斓的黑色”自行车行驶在阳光之下,势必会在第一时间闪瞎对手的狗眼,不愧为冠军指定座驾。
Some designers also gave a satisfactory answer to the other world problem -- The colorful black.
The world famous bicycle manufacturer Specialized once received a formidable task -- design an exclusive bicycle for the world champion. And then, the designer gives out his work just like the picture above.
If you see the black spray paint carefully, you may see numbers of shining sequins there. And it looks much more flashing if you put it outdoor.
随着时代的发展,设计师和客户的关系也愈发复杂,双方的斗智斗勇已上升到了白热化的阶段,从下面这些案例中你就会明白,“五彩斑斓的黑色”已然成为了一道送分题——
In recently, the relationship between customers and designers becomes more complex, you may see it from the case below, and “the colorful black” has become the easiest problem for designers.